On average, the companies that provide services to the largest number of people and for the most money, or that provide the most content, earn more, according to a study from consulting firm Gartner.
The study, which looked at the value of the data, found that a company providing a service to a group of customers earning $1 million or more, for example, would make an average of $8 per hour.
But a company that serves only one person earning $500,000 or less, or a company with a group that makes $1 billion or less would earn only $2.50 per hour, or 1.7% of its revenue.
Gartners researchers say that companies that offer less value than they think they do have to make adjustments to the value proposition, as they try to deliver higher-quality content.
Some services offer a percentage of revenue that customers earn, so the researchers said the companies could earn as much as 0.5% on the value they deliver.
The companies that don’t offer a premium are the ones that aren’t offering the best value.
That means, for instance, that the value delivered to a person earning less than $500 a month, or $100,000 a year, would be less than 0.4% of their revenue, Garters researchers said.