Gilbertsons Super Bowl ad opens with the iconic theme song from the film and an ad that promises a special gift.
The ad, for $5.99, opens with a clip of Gilbert and Susanna singing their classic theme song, ”Gilbert, Susanna.”
They then talk about their lives and the life of their children, then show Gilbert and his friends walking through a garden, laughing and smiling at the kids.
”Gilbertson” is the title of the ad.
The PBS ad has the same title but is less explicit.
The narrator says, ”The world has gone mad, Gilbertyns world is out of control, but we still love each other.
There’s always time to get together and talk about life, but if we’re going to make a family, Gilbert and Sulannah have to be together.”
The ad ends with a photo of Gilbert with his children.
The narration ends with the line, ”It’s time to make Gilbert and the world a family again.”
The ads are part of a PBS partnership with Gilbert and Associates, a company that specializes in creating and airing television spots that target older audiences.
The ads have been running for the past six weeks and have reached an audience of more than 8 million people.
The campaign is part of PBS’s new campaign, ”Love Your Girlfriend,” which aims to reach women and men who have difficulties connecting with their partners.
The commercials will run in key markets on PBS.org.
Read more about PBS and Gilbert and Sully in The Times-Picayune’s online feature on Gilbert and Company.
PBS and the Gilbert and Sons Super Bowl Super Bowl commercial are part.
This story was produced by The Times and The New York Times.